Category Archives: Branding
Rebranding the floral product
Once associated with tradition and the older, female consumer — and definitely not associated with the younger or, for that matter, male consumer — the Liberty floral is one of the rebranding success stories of the 21st century. And we
Rebranding the floral product
Once associated with tradition and the older, female consumer — and definitely not associated with the younger or, for that matter, male consumer — the Liberty floral is one of the rebranding success stories of the 21st century. And we
Pucker up: new product is covered by kiss icon
Red lips are a “symbol of feminine mystique,” say Meg Cohen and Karen Kozlowski in Read My Lips: A Cultural History of Lipstick. Stars from Marilyn Monroe to Paloma Picasso and Madonna have made them their trade mark. And in 1971, graphic
Pucker up: new product is covered by kiss icon
Red lips are a “symbol of feminine mystique,” say Meg Cohen and Karen Kozlowski in Read My Lips: A Cultural History of Lipstick. Stars from Marilyn Monroe to Paloma Picasso and Madonna have made them their trade mark. And in 1971, graphic
Design Works Creative Director to appear in HGTV HOME Makeover TV Show
Design Works International’s Creative Director, Nancy Fire, will appear in the upcoming “HGTV Home Makeover” television show. And so will the Design Works International’s New York studio, where some of the show was filmed. Nancy was appointed Design Director for
Design Works Creative Director to appear in HGTV HOME Makeover TV Show
Design Works International’s Creative Director, Nancy Fire, will appear in the upcoming “HGTV Home Makeover” television show. And so will the Design Works International’s New York studio, where some of the show was filmed. Nancy was appointed Design Director for
Disney on the Runway
This holiday season Barneys and Disney are teaming up to create a short film with disney characters as supermodels. In addition, Barneys will also be selling limited edition vinylmation toys that DVF and Paul Smith. There will also be designer
Disney on the Runway
This holiday season Barneys and Disney are teaming up to create a short film with disney characters as supermodels. In addition, Barneys will also be selling limited edition vinylmation toys that DVF and Paul Smith. There will also be designer
DW Design Director Nancy Fire in Furniture Today
Nancy Fire, Design Director of Design Works International and Design Director of HGTV HOME appears in Furniture Today this week. As the magazine notes, Nancy recently joined others behind the HGTV HOME brand for a Design Trends panel discussion. Find out more
DW Design Director Nancy Fire in Furniture Today
Nancy Fire, Design Director of Design Works International and Design Director of HGTV HOME appears in Furniture Today this week. As the magazine notes, Nancy recently joined others behind the HGTV HOME brand for a Design Trends panel discussion. Find out more
spirituality-inspired fashion: trend
Its logo — the zinnia flower — “symbolizes lasting affection, goodness, and daily remembrance,” according to fashio and home furnishings company Garnet Hill. And clearly, with its new line, Zinni(TM), GH hopes to capitalize on the young and affluent’s steadily
spirituality-inspired fashion: trend
Its logo — the zinnia flower — “symbolizes lasting affection, goodness, and daily remembrance,” according to fashio and home furnishings company Garnet Hill. And clearly, with its new line, Zinni(TM), GH hopes to capitalize on the young and affluent’s steadily
Design Works in the press: Surtex’s On The Surface
From Surtex Now that her innovative design studio is old enough to drink a Champagne toast to itself – 21 makes you legal in New York – founder and Creative Director Nancy Fire has been busy, well,innovating. Renowned on both sides of
Design Works in the press: Surtex’s On The Surface
From Surtex Now that her innovative design studio is old enough to drink a Champagne toast to itself – 21 makes you legal in New York – founder and Creative Director Nancy Fire has been busy, well,innovating. Renowned on both sides of
