By James, Design Development

I’ve always thought that one of the purposes of design was to solve a creative problem. Whether making a textile design work with minimal color, defining a brand through the use of a mark and color, or in this case cycle designs that are beautiful, practical and safe. Being an avid cyclist, seeing a design for a new bicycle always catches my eye and this entry for the Seoul Design Foundation contest was something that made me say, “wow”. Not only do we see a functional problem solved with the ability to fold the bike closed, but the beauty of the lines is evident in both the compact package and the fully extended bike.