By Sarah, Design
Move over food trucks, retail therapy is becoming the latest craze on four wheels to hit our streets. Stylish outdoor fashion brand Aether arrived in New York last week in a mobile pop-up shop, a refurbished airstream RV.
Fresh from a month long stay in Hollywood the “aetherstream” will be located at the corner of Prince and Mulberry, for a six week stretch. Utilizing the latest in garment technology, Aethers simple, rustic aesthetic appeals to the adventurer in us all.
The decor of the airstream itself continues the look and feel of the brand, with reclaimed wood floors , functional shelving, retro photographs and even a small couch, giving the interior a cosy quality, a perfect respite for holiday shoppers. For the aetherstream, NYC is one of many stops along a nationwide tour. Take a peek inside now before the journey continues.