It’s “the smart, stylish design aesthetic that has made the HGTV HOME brand a success,” says Ron Feinbaum, general manager, consumer products, HGTV. May saw the launch of HGTV HOME’s fabric collection at Jo-Ann, the USA’s leading fabric retailer, and a representative for HGTV HOME fabrics. Jo-Ann is currently showing 30 styles in-store and over 70 at Joann.com.

The HGTV HOME fabric collection includes printed, upholstery and outdoor fabric, in cotton or cotton mix, with pattern repeats either straight or half-drop.

Drawing from a range of aesthetic traditions, and contrasting classic and new world design, the aesthetics range from bold and graphic to watercolor, with patterns ranging from geometric designs to florals. Distinctive colorways include emerald, turquoises, lavender, black, white and grays, as well as reds, spice colors, and gold.

“The perfect marriage of style, quality and affordability” is how Tim Riggle of Jo-Ann Stores, describes HGTV HOME’s new fabric collection. Riggle —  Jo-Ann’s home décor fabric buyer — calls HGTV “a resource for what’s new, what’s next and what’s best in interior design and décor.”

The HGTV HOME collection includes home products and paint, all designed to work together, to enable consumers to mix, match and juxtapose, to create smart, inspired spaces.

A number of bloggers have already been using HGTV HOME fabrics to create pillows, lined lampshades,  bags,  and even iPad cases.