Cyber Monday was created in 2005 to persuade people to shop on-line and for the past 14 years, on-line sales have grown considerably; so much so that the 2014 projected on-line sales could bypass in-store purchases for the first time in history!
Cyber Monday has become an international marketing term used by online retailers in Argentina, Canada, Chile, China, Colombia, Denmark, Germany, Ireland, Uganda, Japan, Portugal, Sweden and the United Kingdom by on-line retailers and are generally offered by smaller retailers that cannot complete with the big brick-and-mortar retailers.
According to WWWMetrics in “The Growth of Shopping Online” online shopping is only going to become more popular as time goes by and purchasers worldwide become more comfortable with security and the on-time delivery of their purchases. On-line shopping is one area of merchandising that continues to have a positive outlook far into the future.
How are you going to shop this Holiday season?