The mood was perfect; snow falling, cool crisp air and a town of “small shops” all ready for the quick approaching holiday season. Ithaca is truly a college town, located in central New York and home to Cornell University and Ithaca College. 28,000 students fill the city when college is in session. These students, as well as Ithaca’s local community, like to “shop small”; both in a place called The Commons as well as College Town.
The basic vibe of this college town is updated vintage with a modern twist. A great example is Petrune, a store which just opened its second location in Brooklyn on 223 Fifth Ave. Trending at Petrune are great mixes of clothing; “Classic Clothing from Every Decade” and very hip home accessories and vinyl records. The wall decor and typography are college town appropriate with sayings like “Boys Club, Bro Shop or vintage bowling alley graphics. In Ithaca, Petrune is located at 126 The Commons and their website is www.petrune.com
Another great find in Ithaca is The Vintage Industry located at 113 West State Street; buying and selling antiques and vintage items. Their vintage window display was so fab that anyone walking by had to check out what was inside. I spotted a Santa cookie jar and Mr. & Mrs. Claus salt and pepper set that were in pristine shape and so awesome and unique.
This is Olivia Royale, owner and designer of The Art & Found Shop located at 117 East State Street at The Commons is a fair trade, sustainable clothing indie brand store that designs many of their clothes right in the store. When asked what was trending, she said “Our plaid free flannel cardigan is because it is a style that is cozy and comfy especially as it is wore as a wrap.”