The Birth of Simplicity in Product Design

braun

Currently there is an exhibition running in Paris called Systems: A Retrospective of 1960s Braun Design which highlights Braun’s design work. The company’s packaging design is the main focus of the exhibit.

It’s not difficult to see the influence that Braun has on today’s design sensibility. Dieter Rams, the designer responsible for many of the Braun designs, is cited as a major influence by Jony Ivy, Apple’s Senior Vice President of Design. When you look at the products themselves you can see why they are so beautiful even today. Apple may have perfected the art of simplicity as it relates to product design, but surely Braun & Dieter Rams are the grandfather of that trend.

The designs themselves do not look like anything out of the ordinary today, but back in the 60s they seemed almost freakish compared to the products that were already on shelves.

The exhibition is being presented by das program and will appear at Moda International through February 27th. Visit their website for more information and great imagery.

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