“Don’t go changing, to try to please me.”

20breuer-master675-v2“Don’t go changing, to try to please me.” The familiar refrain comes to mind with a big announcement by The Metropolitan Museum of Art: their logo, the da Vinci-inspired M that adorned the tin admissions buttons of our youth, is no longer.  The museum has unveiled a new logo that goes into effect March 1st  and it already has the design world – and New Yorkers – at odds. The Met is defending the change as a symbol of their own evolution, noting that the design “reflects the scope of the Museum’s collection and the connections that exist within it.” 

19artsbeatbreur2-articlelarge

Change is necessary in a world where brands are striving to stay relevant, though its not always welcome. And regardless of whose side you’re on, the debate is sure to leave you entertained, garnering comments likening the logo to “a graphic misfire,” a “typographic bus crush,” and a favorite from GQ, whose appreciation of the female form has made a unique discovery: “Tilt your head to the right and look at the ‘E’s’. They look like butts”. We’d love to hear what you think. Read on below:

The new design has not failed to attract strong reactions as it starts to appear on the institution’s posters, mailings and the Met Breuer signs.

Source: The Met and a New Logo – The New York Times

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s