We love a multi-use space, and Samsung is has taken theirs to a whole new level with Samsung 837. The brand’s new flagship store is where product showroom, workshop, and event space meet, creating a geek chic playground in the Meatpacking District that is many things, just not a retail store. In a world where the majority of shopping is done online, Samsung is redefining retail by pushing experience rather than product, and they’re letting you get your hands on what they have to offer through cultural engagements like art exhibits, cooking classes, and musical performances. Check out more about Samsung 837 below and let us know what you think about this twist on the retail experience.

The Black Egg Experience uses visitor’s Instagram feed as wallpaper.

Experience a virtual world with Samsung’s Products

Experience a virtual world with Samsung’s Products

The World’s Largest Multimedia Display

Source: Samsung 837