Embrace the Rainbow

June is Pride Month and this year we’re seeing big brands embrace the rainbow more openly than ever before. Multicolored logos, unique hashtags, and brand collaborations are popping up with limited-edition looks and collections of brightly colored wares to support the LGBTQ+ community. Designers and independent retailers have openly worn this issue on their sleeves in the past but larger corporations are now starting to throw their weight behind the cause with special campaigns and initiatives with, well, pride.

The Pride Shake at Shake Shack

Shake Shack is pledging $25,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. All proceeds from their retail collection will be contributed to this donation.

Check out a few of the brands we’ve highlighted in this post, not just for their great Pride products but for their commitments to supporting equality and inclusivity, and know that you can trust your purchase will put its money where its mouth is.

Macy’s Pride + Joy

Macy’s is helping to raise awareness and critical funds to support The Trevor Project’s efforts to end suicide among lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth.

Madewell x Human Rights Campaign ‘Love to All’ Pride Tee

Madewell is proud to donate 50 percent of the purchase price of this rainbow tee to the Human Rights Campaign, America’s largest civil rights organization working to ensure LGBTQ people are safe, equal and free in every community.
Pride Unicorn Pool Float by SunSquad at Target

Target partners with organizations that support the LGBTQ+ community, including financial contributions and team member volunteerism, throughout the year. And in celebration of Pride month, Target will contribute $100,000 to support GLSEN.

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