What you will learn: How Lavender is taking over Millennial Pink in 2018

How long it will take you to read this post: 2 minutes & 46 Seconds

Why you should read it: You will be fully informed in how Lavender is popping up in fashion, food, & beauty. 

3,2,1….GO!!!

Millennial pink this, millennial pink that…blah blah blah, we get it. Everyone loves the color – and what is not to love? It looks good on everyone, it’s easy on the eyes, and it can transfer between fashion, textiles, and hard goods seamlessly. But by this point, we’ve been experiencing a bit of Millennial Pink overload and we’re search for something new to cleanse our palettes…

Well, DRUM ROLL PLEASE! The new new, whimsical, serene, and youthful color happens to be… Lavender! …or as some are calling it, “melodramatic purple” or “Frosted Lilac.” We are already seeing this color pop up in fashion, food, and beauty. So without further adieu, lets get started!

FASHION

We already see Lavender creeping in throughout the market place. Our girl J.Lo kicked off the lavender love with her Ralph & Russo gown in February at the Grammys. Just this past week, we saw Versace, Prada, Stella McCartney, Cavalli, Chanel, & Ferretti all showing off their lavender obsession for Resort 2018:

On a more affordable level, New Balance’s lavender sneakers , Urban Outfitters oversized thermal sweater, and Anthropologie’s adorable elephant backpack for Fall 2017 are making their way to mass consumers.

It’s also starting to pop up in the celebrity world, ie. Lorde’s dress at the VMA’s:

FOOD

Just this weekend we explored the Lower East Side of Manhattan and ate a beautiful brunch at Pietro Nolita. We treated ourselves to a cocktail and chose the one with the “house infused lavender vodka,” and boy was it good! Even though it is a pink restaurant, you can see the lavender influence peaking through.

Also, why are we not talking about lavender infused ice cream more? This flavor is big in Europe and has started becoming more popular in the US in recent years. If you are in the city, il laborotorio del gelato has some of the best lavender honey ice cream we have ever had!

Vanilla Lavender Limeade. Sounds good right? This recipe has over 500 pins on Pinterest and looks delicious!

BEAUTY

We have seen the metallic grey hair sweep across beauty gurus blogs, but now people are talking “frosted lavender” for their locks. When combining multiple tones of lavender, the diffusion of color adds dimension and luminous streaks to the hair. 

Homemade lavender honey lip balm has over 2,300 re-pins and looks amazing! Incorporating lavender has never been easier with help of lavender essential oils.

As far as the colors energy goes, Colorstrology by Pantone’s “color of the day” says, “wearing, meditating, or surrounding yourself with Pastel Lavender helps you embrace love. It centers you and allows you to move through your feelings with trust and ease.” Maybe this is what our world is needing a little bit more of right now?

Lavender seems like the natural progression from Millennial Pink and we are excited to see it more readily in the marketplace. We at DW want to keep you on top of #trends and bring awareness to curated, creative, and cool people (just like you, dear reader!) Thanks for checking this out. For more Lavender inspiration, visit our Instagram: @designworksinternational 

In the name of print & pattern,

DW