Collaborating Style with GAF 

Honored to be working along side GAF on the re-launch of their GAF Style Guide on GAF.com Our focus is the lifestyle shift of “bringing the indoors, outdoors”, a trend in home design today!

Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors.

The new GAF Style Guide is a resource that helps homeowners select shingles that best match their personal style with their exterior home portfolio.

The style guide can be found at http://www.gaf.com/style.

In today’s world, we have seen a major lifestyle shift in “bringing the indoors, outdoors” so a paramount design decision like choosing the color and substrate of your roof is now being influenced by your lifestyle. Color as well as texture are factors to consider while making this important decision and I am thrilled to be working with such an innovative company as GAF.

The reality behind “bringing the indoors, outdoors” begins with our housing market because homes today are being built with a more organic vibe towards the outdoors, blending the lines of where the indoors starts and the outdoors end.  We are seeing homes built with glass partitions connecting the house to the outside.

Gardens have become multi-functional rooms allowing for comfortable, quality furniture and accessories that have been in the past only associated with interior living.

Outdoor kitchens and dinning areas have become permanent fully functioning structures that allow for all year round entertaining.

The variation of outdoor space in rear patios, interior courtyards, upper floor balconies and rooftop decks allows people to experience outdoor living no matter how small their indoor living space is.

As you can see “bringing the indoors, outdoors” is not only a trend, it’s a lifestyle that allows us to extend our time outdoors enjoying friends and family!

I am blessed to have my own business, Design Works International located in NYC for the past 27 years providing companies like GAF creative consulting through color, trend and design solutions. (Designworksstyle.com)


  
  
  
  

Power of Collabration…

Blessed to be working along side the talented group at GAF, North Americas largest roofing manufacturer, collaborating on trend, lifestyle and color…as I head into their color lab next week to work on shingle color and texture updates, I am excited to share my trend knowledge and 27 years of experience with GAF on our newest collaboration-Nancy

PARSIPPANY, NJ (9/9/15) – Furthering its focus on connecting style and design elements with quality roofing materials, GAF, North America’s largest roofing manufacturer, has partnered with Nancy Fire, HGTV HOME design director, and creative director and founder of Design Works International.
As HGTV HOME Design Director, Nancy provides industry insight into design, style, and emerging trends. Her ability to apply “high fashion” to products for the home is second to none, having worked with giants including the Metropolitan Museum of Art and Crate & Barrel®, as well as serving on the Advisory Board for the Fashion Institute of Technology.
The partnership with Nancy will allow the GAF internal innovation team to leverage her extensive background in design and emerging trends, ensuring that GAF continues to create products that excite homeowners and help them express their genuine style. GAF customers will also have the opportunity to garner insight from Nancy on design and color trends on the GAF Style Guide at gaf.com starting in the fall of 2015.
“Nancy’s keen sense of style and extensive experience working with international brands and products, paired with her experience leading the helm for design at HGTV HOME, make her a perfect partner for GAF,” stated Emily Videtto, vice president of residential products at GAF. “The roof makes up a significant portion of a home’s curb appeal and our customers are looking for “on-trend” colors and styles to personalize their homes’ exteriors. Our partnership with Nancy Fire ensures that our customers are getting the most stylish roof on the market.”
Nancy Fire herself stated, “In today’s world we have seen a major lifestyle shift in “bringing the indoors, outdoors” so a paramount design decision like choosing the color and substrate of your roof is now being influenced by your lifestyle. Color as well as texture are two factors to consider while making this important decision and I am thrilled to be working with such an innovative company as GAF.”
Design Works International is a lifestyle design studio, leading the industry for over two decades in trend and color forecasting, design, and product development.
About GAF
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides excellent durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.