Design Works Style publishes editorial content with a simple goal: give readers information that is useful, accurate, understandable and worth returning to. Search visibility matters, but it does not replace editorial quality.
1. Every article needs a clear purpose
Before publication, the editor should be able to explain what the page is for, who it helps and what question or need it addresses. The answer should be easy to find and the page should reduce the need for another search.
2. Content quality standards
- Answer the reader’s primary question clearly.
- Cover important related concepts naturally.
- Remove repetition, filler and unnecessary sections.
- Use original wording and meaningful editorial value.
- Support factual claims with appropriate sources where needed.
- Use accurate dates, product details, measurements and other time-sensitive information.
- Make recommendations honestly and explain relevant context.
- Do not manufacture expertise, credentials, quotes or experience.
3. Article structure
There is no arbitrary Google-approved paragraph length or required word count. Structure should follow the reader’s needs.
Where appropriate, articles may use:
- A descriptive H1 that clearly states the subject.
- A concise opening that answers or frames the main question.
- Logical H2 and H3 sections.
- Short paragraphs where they improve readability.
- Numbered steps for processes.
- Bulleted lists for genuinely list-like information.
- Tables when readers need to compare options or characteristics.
- Useful examples, context and practical next steps.
- A concise conclusion when one adds value.
4. The Design Works Style editorial formula
- LOOK: provide visual or contextual orientation.
- UNDERSTAND: explain the subject clearly.
- CHOOSE: help readers evaluate relevant options.
- DO: provide useful next steps.
5. Internal linking
Internal links should help readers move through a topic, not exist simply to distribute keywords. Link to relevant guides, supporting articles, comparisons, how-to content and the appropriate editorial hub when those links genuinely help the reader.
Use descriptive, natural anchor text. Avoid adding links solely to force exact-match phrases. Important pages should be reachable through normal crawlable HTML links and sensible site navigation.
6. External sources and links
External links are used when they improve the article. Appropriate destinations can include original research, official documentation, professional resources, useful references and relevant supporting information.
We avoid excessive outbound links, unrelated destinations, paid links disguised as editorial references and unnatural keyword-rich anchor text.
7. Authors and expertise
Authors should be real people whose experience, knowledge or professional background is relevant to the subjects they cover. We do not manufacture credentials or create fictional experts to make an article appear authoritative.
Depending on the subject, contributors may include:
- Editorial writers: for general style, living, design and culture coverage.
- Subject-matter contributors: people with relevant professional or practical experience.
- Photographers and visual contributors: for photography and image-led work.
- Design and creative practitioners: for design, craft and creative-process topics.
- Editors: for editorial review, structure, accuracy and publication quality.
Author profiles should identify the person, explain relevant expertise or experience, and link to their published work where appropriate.
8. Guest contributors
Guest contributors must meet the same editorial standards as staff contributors. A guest article should exist because it offers meaningful value to the Design Works Style audience, not because someone wants an external link.
We reject submissions that are primarily promotional, poorly researched, spun or rewritten, excessively linked, unrelated to the audience, or created mainly for SEO manipulation.
9. Updating published content
We do not change publication dates merely to make an article appear fresh. An article should be updated when facts, products, recommendations, images, links or search intent have materially changed, or when new information substantially improves the page.
When useful, publication and update dates should be shown clearly so readers can understand the page’s history.
10. Visual standards
Images should be relevant, high quality and editorially appropriate. Where possible, use original photography, properly licensed imagery, useful diagrams, close-up details, real environments and authentic examples.
Images should have descriptive alt text when appropriate, responsive sizing and reasonable performance. Visual design should feel natural, editorial, tactile, warm and authentic rather than like generic stock content.
11. SEO and technical accessibility
- Crawlable HTML links.
- XML sitemap.
- Correct canonical URLs.
- Indexable content unless there is a deliberate reason otherwise.
- No accidental noindex directives.
- Descriptive page titles and useful meta descriptions.
- Clear heading structure.
- Descriptive image alt text.
- Responsive images and mobile usability.
- Fast, accessible pages.
- Clean, stable URL architecture.
- Structured data only where it genuinely describes visible content.
12. Structured data
Depending on the page, appropriate structured data may include Article, BlogPosting, BreadcrumbList, Organization, ProfilePage and Person. Schema should accurately describe visible information and should not be added simply because a type exists.
13. Editorial independence
Commercial relationships must not change editorial truth. Sponsored or commercial content must be clearly distinguishable from ordinary editorial content, and editorial judgments should not be presented as facts when they are opinions or interpretations.
14. Pre-publication test
Before publication, editors should ask:
- Does this belong on Design Works Style?
- Does it solve a real reader problem or provide meaningful editorial value?
- Is the information accurate and the article original?
- Is the author appropriate for the subject?
- Are internal and external links genuinely useful?
- Are the images relevant and properly described?
- Does the article sound like Design Works Style?
- Does it avoid unnecessary hype and filler?
15. Editorial identity
Our standard is not “write as much as possible.” It is “make the page useful.” More content is not automatically better content.
Explore our Hair hub or learn about our authors and editorial team.