# Writer Brief: Haircuts & Hairstyles
> **This is an editorial brief, not final article copy.** Replace this brief with the finished article before publication.
## 1. Article identity
– **Category:** Haircuts & Hairstyles
– **Article type:** pillar
– **Primary keyword:** haircuts hairstyles
– **Planned URL:** https://designworksstyle.com/hair/haircuts-hairstyles//
– **Canonical:** self-referencing canonical to the exact planned URL
– **SEO title:** Haircuts & Hairstyles: How to Choose a Style That Fits You
## 2. Searcher intent and job to be done
Cluster hub for haircut and hairstyle selection. Help readers move from broad style questions into practical guides.
Answer the immediate question first. Then give enough explanation to help the reader make a good decision or complete the task. Do not write for a keyword list.
## 3. Secondary search concepts
– haircuts
– hairstyles
– short hairstyles
– celebrity short haircuts
– bangs for thin hair
These are concepts to cover naturally where relevant, not a checklist for forced exact-match repetition.
## 4. Questions the article must answer
– How do I choose a haircut?
– What hairstyle suits me?
– What are useful haircut guides?
## 5. Detailed coverage requirements
– Define haircut versus hairstyle
– introduce style-selection factors
– link to the decision-oriented guides
– cover short styles and bangs only at a high level
– avoid becoming a gallery.
For each major section, give the reader a concrete answer, example, decision rule, step, or troubleshooting point. Avoid generic filler.
## 6. Scope boundary / anti-cannibalization
Do not reproduce face-shape advice here; send readers to Haircuts for Face Shapes.
If a closely related question belongs to another planned page, answer only enough to orient the reader and link to the appropriate page. Do not reproduce the sibling’s main content.
## 7. Exact internal-link map
**This article should link TO these planned posts:**
– **What Haircut Suits Me?** → `https://designworksstyle.com/hair/what-haircut-suits-me//`
**Linking rule:** Link to the most relevant supporting guide based on the reader’s decision.
## 8. Reverse internal-link map
These planned articles should link **TO THIS ARTICLE** where context naturally occurs:
– **Hair** → `https://designworksstyle.com/hair/haircuts-hairstyles//`
– **What Haircut Suits Me?** → `https://designworksstyle.com/hair/haircuts-hairstyles//`
– **What Hairstyle Suits Me?** → `https://designworksstyle.com/hair/haircuts-hairstyles//`
– **Short Hairstyles** → `https://designworksstyle.com/hair/haircuts-hairstyles//`
– **Bangs for Thin Hair** → `https://designworksstyle.com/hair/haircuts-hairstyles//`
## 9. Recommended article movement
1. Define the subject and reader problem.
2. Give the big-picture framework.
3. Introduce the major subtopics.
4. Link to focused supporting guides exactly when readers need deeper help.
5. Give the reader a clear next step through the cluster.
## 10. Length and quality standard
Target **1,000–1,500 words** unless the live SERP clearly supports a different depth. Do not pad. A concise, complete answer is preferable to repetitive length.
## 11. Editorial and SEO rules
– Use the primary keyword naturally.
– Do not force exact-match keyword repetition.
– Do not create sections solely for keyword insertion.
– Keep the article materially distinct from every sibling page.
– Use the exact planned URL.
– Use a self-referencing canonical for that exact URL.
– Do not canonicalize this article to another planned page.
– Do not create duplicate keyword-variant URLs.
– Internal links must be contextual and point to planned URLs.
– Validate the live SERP before writing; if intent materially differs, flag the page for review.
– For beauty/hair claims, distinguish general guidance from individualized professional advice and avoid unsupported promises.