# Writer Brief: Types of Perms
> **This is an editorial brief, not final article copy.** Replace this brief with the finished article before publication.
## 1. Article identity
– **Category:** Perms
– **Article type:** comparison
– **Primary keyword:** types of perms
– **Planned URL:** https://designworksstyle.com/hair/types-of-perms//
– **Canonical:** self-referencing canonical to the exact planned URL
– **SEO title:** Types of Perms: A Guide to Different Perm Styles
## 2. Searcher intent and job to be done
Help readers understand major perm approaches and how they differ in curl pattern, technique, maintenance, and suitability.
Answer the immediate question first. Then give enough explanation to help the reader make a good decision or complete the task. Do not write for a keyword list.
## 3. Secondary search concepts
– types of perms
– types of perm
– different types of perms
These are concepts to cover naturally where relevant, not a checklist for forced exact-match repetition.
## 4. Questions the article must answer
– What types of perms are available?
– How do different perm styles differ?
– Which factors affect the result?
## 5. Detailed coverage requirements
– Organize by outcome and technique
– explain loose versus defined patterns, body waves, digital/heated approaches where relevant, maintenance, hair condition, and consultation.
For each major section, give the reader a concrete answer, example, decision rule, step, or troubleshooting point. Avoid generic filler.
## 6. Scope boundary / anti-cannibalization
Avoid presenting salon terminology as perfectly standardized across all regions.
If a closely related question belongs to another planned page, answer only enough to orient the reader and link to the appropriate page. Do not reproduce the sibling’s main content.
## 7. Exact internal-link map
**This article should link TO these planned posts:**
– **Perms** → `https://designworksstyle.com/hair/perms//`
**Linking rule:** Link to the perm hub and cold-perm article where technique-specific detail is useful.
## 8. Reverse internal-link map
These planned articles should link **TO THIS ARTICLE** where context naturally occurs:
– **Perms** → `https://designworksstyle.com/hair/types-of-perms//`
– **Cold Perm** → `https://designworksstyle.com/hair/types-of-perms//`
## 9. Recommended article movement
1. Give the short answer first.
2. Define the two or more things being compared.
3. Compare them on practical decision criteria.
4. Explain which situation favors each option.
5. Give a concise recommendation framework.
## 10. Length and quality standard
Target **1,000–1,500 words** unless the live SERP clearly supports a different depth. Do not pad. A concise, complete answer is preferable to repetitive length.
## 11. Editorial and SEO rules
– Use the primary keyword naturally.
– Do not force exact-match keyword repetition.
– Do not create sections solely for keyword insertion.
– Keep the article materially distinct from every sibling page.
– Use the exact planned URL.
– Use a self-referencing canonical for that exact URL.
– Do not canonicalize this article to another planned page.
– Do not create duplicate keyword-variant URLs.
– Internal links must be contextual and point to planned URLs.
– Validate the live SERP before writing; if intent materially differs, flag the page for review.
– For beauty/hair claims, distinguish general guidance from individualized professional advice and avoid unsupported promises.