# Writer Brief: Cold Perm
> **This is an editorial brief, not final article copy.** Replace this brief with the finished article before publication.
## 1. Article identity
– **Category:** Perms
– **Article type:** concept
– **Primary keyword:** cold perm
– **Planned URL:** https://designworksstyle.com/hair/cold-perm//
– **Canonical:** self-referencing canonical to the exact planned URL
– **SEO title:** Cold Perm: What It Is, How It Works & What to Expect
## 2. Searcher intent and job to be done
Explain the cold-perm concept, expected result, maintenance, and considerations without giving unsafe chemical-processing instructions.
Answer the immediate question first. Then give enough explanation to help the reader make a good decision or complete the task. Do not write for a keyword list.
## 3. Secondary search concepts
– cold perm
– cold wave perm
– cold perm hair
These are concepts to cover naturally where relevant, not a checklist for forced exact-match repetition.
## 4. Questions the article must answer
– What is a cold perm?
– How is it different from heated or digital perms?
– What maintenance does it need?
## 5. Detailed coverage requirements
– Explain the concept at a high level
– compare curl characteristics and maintenance
– discuss hair condition, consultation, aftercare, and why results vary.
For each major section, give the reader a concrete answer, example, decision rule, step, or troubleshooting point. Avoid generic filler.
## 6. Scope boundary / anti-cannibalization
Do not give DIY chemical recipes or exact processing instructions.
If a closely related question belongs to another planned page, answer only enough to orient the reader and link to the appropriate page. Do not reproduce the sibling’s main content.
## 7. Exact internal-link map
**This article should link TO these planned posts:**
– **Types of Perms** → `https://designworksstyle.com/hair/types-of-perms//`
**Linking rule:** Link to types for comparison and aftercare for maintenance.
## 8. Reverse internal-link map
No mandatory reverse link is specified. Add one only when genuinely useful.
## 9. Recommended article movement
1. Explain the concept plainly.
2. Explain why it matters.
3. Break it into practical decisions.
4. Give examples and limitations.
5. Point readers to focused guides for deeper work.
## 10. Length and quality standard
Target **1,000–1,500 words** unless the live SERP clearly supports a different depth. Do not pad. A concise, complete answer is preferable to repetitive length.
## 11. Editorial and SEO rules
– Use the primary keyword naturally.
– Do not force exact-match keyword repetition.
– Do not create sections solely for keyword insertion.
– Keep the article materially distinct from every sibling page.
– Use the exact planned URL.
– Use a self-referencing canonical for that exact URL.
– Do not canonicalize this article to another planned page.
– Do not create duplicate keyword-variant URLs.
– Internal links must be contextual and point to planned URLs.
– Validate the live SERP before writing; if intent materially differs, flag the page for review.
– For beauty/hair claims, distinguish general guidance from individualized professional advice and avoid unsupported promises.