# Writer Brief: Haircuts for Chubby Faces
> **This is an editorial brief, not final article copy.** Replace this brief with the finished article before publication.
## 1. Article identity
– **Category:** Haircuts for Face Shapes
– **Article type:** decision
– **Primary keyword:** haircut for chubby face
– **Planned URL:** https://designworksstyle.com/hair/haircuts-for-chubby-faces//
– **Canonical:** self-referencing canonical to the exact planned URL
– **SEO title:** Haircuts for Chubby Faces: How to Choose a Flattering Style
## 2. Searcher intent and job to be done
Help readers looking for a haircut that creates the visual effect they want, while avoiding harmful or absolute beauty claims.
Answer the immediate question first. Then give enough explanation to help the reader make a good decision or complete the task. Do not write for a keyword list.
## 3. Secondary search concepts
– haircut for chubby face
– haircuts for fuller faces
– hairstyles for chubby faces
These are concepts to cover naturally where relevant, not a checklist for forced exact-match repetition.
## 4. Questions the article must answer
– What haircuts can create a longer or more balanced appearance?
– Does face shape matter?
– What should I consider with my hair type?
## 5. Detailed coverage requirements
– Use respectful language
– discuss framing, length, layers, volume, and texture
– explain that ‘flattering’ is personal
– offer selection principles rather than promises about changing facial features.
For each major section, give the reader a concrete answer, example, decision rule, step, or troubleshooting point. Avoid generic filler.
## 6. Scope boundary / anti-cannibalization
Do not claim a haircut can physically change face shape or make someone objectively better-looking.
If a closely related question belongs to another planned page, answer only enough to orient the reader and link to the appropriate page. Do not reproduce the sibling’s main content.
## 7. Exact internal-link map
**This article should link TO these planned posts:**
– **Haircuts for Round Faces** → `https://designworksstyle.com/hair/haircuts-for-round-faces//`
**Linking rule:** Cross-link to round-face guidance only when the reader’s facial proportions actually overlap.
## 8. Reverse internal-link map
No mandatory reverse link is specified. Add one only when genuinely useful.
## 9. Recommended article movement
1. Explain the concept plainly.
2. Explain why it matters.
3. Break it into practical decisions.
4. Give examples and limitations.
5. Point readers to focused guides for deeper work.
## 10. Length and quality standard
Target **1,000–1,500 words** unless the live SERP clearly supports a different depth. Do not pad. A concise, complete answer is preferable to repetitive length.
## 11. Editorial and SEO rules
– Use the primary keyword naturally.
– Do not force exact-match keyword repetition.
– Do not create sections solely for keyword insertion.
– Keep the article materially distinct from every sibling page.
– Use the exact planned URL.
– Use a self-referencing canonical for that exact URL.
– Do not canonicalize this article to another planned page.
– Do not create duplicate keyword-variant URLs.
– Internal links must be contextual and point to planned URLs.
– Validate the live SERP before writing; if intent materially differs, flag the page for review.
– For beauty/hair claims, distinguish general guidance from individualized professional advice and avoid unsupported promises.