# Writer Brief: Perm Aftercare
> **This is an editorial brief, not final article copy.** Replace this brief with the finished article before publication.
## 1. Article identity
– **Category:** Perms
– **Article type:** howto
– **Primary keyword:** perm aftercare
– **Planned URL:** https://designworksstyle.com/hair/perm-aftercare//
– **Canonical:** self-referencing canonical to the exact planned URL
– **SEO title:** Perm Aftercare: How to Care for Newly Permed Hair
## 2. Searcher intent and job to be done
Provide practical aftercare focused on preserving the result and reducing dryness or unnecessary stress on the hair.
Answer the immediate question first. Then give enough explanation to help the reader make a good decision or complete the task. Do not write for a keyword list.
## 3. Secondary search concepts
– perm aftercare
– after perm care
– how to care for permed hair
These are concepts to cover naturally where relevant, not a checklist for forced exact-match repetition.
## 4. Questions the article must answer
– How soon can I wash permed hair?
– How should I condition it?
– How do I style permed hair?
– What should I avoid?
## 5. Detailed coverage requirements
– Explain that timing depends on the specific service/product and stylist instructions
– cover cleansing, conditioning, detangling, drying, heat, styling, sleep, trims, and signs of excessive damage.
For each major section, give the reader a concrete answer, example, decision rule, step, or troubleshooting point. Avoid generic filler.
## 6. Scope boundary / anti-cannibalization
Do not state a universal waiting period when professional/product instructions may differ.
If a closely related question belongs to another planned page, answer only enough to orient the reader and link to the appropriate page. Do not reproduce the sibling’s main content.
## 7. Exact internal-link map
**This article should link TO these planned posts:**
– **Perms** → `https://designworksstyle.com/hair/perms//`
**Linking rule:** Link back to the perm hub and general care guide.
## 8. Reverse internal-link map
No mandatory reverse link is specified. Add one only when genuinely useful.
## 9. Recommended article movement
1. Open with the direct answer and expected result.
2. Explain what the reader needs before starting.
3. Put steps in the real-world order they should happen.
4. Explain why important steps matter.
5. Add troubleshooting/common mistakes.
6. End with the appropriate next step and contextual internal links.
## 10. Length and quality standard
Target **1,000–1,500 words** unless the live SERP clearly supports a different depth. Do not pad. A concise, complete answer is preferable to repetitive length.
## 11. Editorial and SEO rules
– Use the primary keyword naturally.
– Do not force exact-match keyword repetition.
– Do not create sections solely for keyword insertion.
– Keep the article materially distinct from every sibling page.
– Use the exact planned URL.
– Use a self-referencing canonical for that exact URL.
– Do not canonicalize this article to another planned page.
– Do not create duplicate keyword-variant URLs.
– Internal links must be contextual and point to planned URLs.
– Validate the live SERP before writing; if intent materially differs, flag the page for review.
– For beauty/hair claims, distinguish general guidance from individualized professional advice and avoid unsupported promises.